The Unique Performance Brand: From Corporate to Fuck It

The Unique Performance Brand… I don’t even know where to begin, or even how we have grow this fast in this short period of time. Unique Performance was started the same way all other small businesses start… wait for it… in a garage (shocker!) However, in this case it is 100% true. Rochelle (my wife and co-owner) and I started training clients out of our home in our garage, while working for a corporate gym, to make more money on the side. It was actually something that was started when the corporate gym world we were in started to go down hill.

Once we saw how busy we got in a garage (crazy!), we decide that it actually could be something we could do as a career. We decided we wanted to open our own studio. After a couple of months, we found a space to rent and were stuck in the process of trying to open it. Unfortunately, it was one road block after another! It was definitely a learning process, trying to navigate how to get our doors open according to our commercial lease and county rules and regulations. Come October of 2016, we finally had our doors open and Unique Performance started to become its own.

With Unique Performance officially opened… now what? We needed to grow! I had some social media background from a previous company and decided that would be our main marketing tool. But what do I post? Well, I hated that we had to have so many filters and be so “PC” in the corporate world, so why not have no filter? And so it began…

The Unique Performance Brand… I would say it’s actually pretty amazing, and would even be bold enough to say it’s the realest gym/studio out there. You have a million different coaches, trainers, gyms, studios, etc., and they all do the same thing. Their world is sunshine and rainbows: I love Monday, I love my life, I am perfect, always look for the good in things… You get the idea. That shit gets old quick.

So we decided that Unique Performance was going to be REAL. You don’t have to like Monday, you can have a shit day with your kids, everybody hates tracking food, and a lot of Fucks are said around UP because come on, it is the best sentence enhancer there is! And bam! 30k+ followers later, 2+ years in business, and we 37282 haters because of the success.

Yes, we are loud on social media. Yes, we post the most controversial shit, and yes, you might not agree with us. We will never be able to please everybody. However, what we do at Unique Performance is take care of YOU and bring you the highest level personal training out there. We will have your back the moment you step in that door. Our team is our family and our clients are the same way. If you ask the 100’s of people who have worked with us and really did the program (fuck the liars on yelp), you will see how successful they were. You will also see how proud we are of them.

So we would like to thank you, the Unique Performance Team, the Unique Performance Clients, and the Unique Performance Followers for supporting the realest gym out there. The world has too many filters, and too many people who like to tip toe around and not hurt anyone’s feelings. Be Fucking Real!! And don’t Eat Like An Asshole! The End.

Written by Ryan Sonberg

Owner, Unique Performance